Post #5 – Mass Emails in VTiger
I get asked by clients a lot about using mass email in vtiger or using a service like Constant Contact or Mail Chimp. Here is how I usually respond. Please add in your own comments and questions.

-First, drip campaigns should be done in vtiger and not using an email service like Constant Contact or Mail Chimp. VTiger is much better equipped to do drip/workflow emails and there is no cost to do them in vtiger.

-Second, you can do mass emails in vtiger (vtiger has the capabilities), but if you are sending too many at once, your emails may not get delivered consistently and, worst case scenario, your domain may get shut down by the spam police. I think if you are sending less than 250 you are ok to send your mass email from vtiger. If you are sending more than that, the email traffic cops at gmail, yahoo, etc. may just dump your emails into spam because, to them, it looks like spam (e.g. thousands of the exact same email being sent to their account holders at the same time). In addition, if enough of your recipients report the email as SPAM, you could get your email server shut down or even your domain shut down. And it is a hassle to get it turned back on. Note: if you are sending mass email from VTiger (in the USA), you need to be CAM SPAM compliant. Look up the wiki or post a comment here if you want more info on that.

-Third, the email services like Constant Contact or Mail Chimp take on the responsibility to get your mass emails delivered. They have relationships with the email police and they guarantee that you are not sending spam. If you get too many spam complaints, they will turn off your account. The email services have easy-to-use template builders and do a great job of tracking opens/clicks.

In my next post, I’ll talk about syncing vtiger data with email services like Constant Contact or Mail Chimp.