Mastering Vtiger Email Templates: Insights from Boru’s Expertise


Navigating through the world of CRM, the significance of effective communication is undeniable. At Boru, we delve deep into the facets of Vtiger email templates, a tool that transcends conventional use. Let’s embark on a journey from the basics to the advanced functionalities of email templates, as explored in our recent discussion.

The Power of Email Templates in Vtiger

Vtiger email templates are more than just a feature; they are the cornerstone of efficient client communication. These templates range from simple plain text to intricate HTML designs, including attachments. They streamline communication, especially in repetitive scenarios like invoicing or updates to leads and contacts. The beauty of these templates lies in their versatility and ease of use, adaptable across various segments of the Vtiger CRM system.

Personalization and Flexibility

Personalizing communication is key in building relationships with clients. Vtiger’s email templates allow for dynamic personalization. You can set the ‘To’ address to any related contact, lead, or organization with a primary email. Moreover, the ‘From’ address can be customized to either represent an individual, a team, or a generic company address, offering tremendous flexibility.

Advanced Editing and Spam Testing

The Vtiger email template editor (WYSIWYG) simplifies the process of crafting the email body. For those who prefer HTML, we advise conducting email litmus testing to ensure your emails don’t trigger spam filters. This step is crucial for maintaining the integrity of your client communications.

Utilizing Merge Tags for Customization

Merge tags are a standout feature in Vtiger. They pull real data from your Vtiger database, allowing you to personalize emails on a large scale. For instance, you can address hundreds of customers by their first names using a single template, thanks to these merge tags. This feature elevates the personal touch in your communication, making each client feel valued and recognized.

Duplication, Deletion, and Archiving

Efficiency is key in CRM management. Vtiger allows you to duplicate successful email templates for use across different modules, saving time and maintaining consistency. Conversely, you can delete or archive old templates to keep your system organized and up-to-date.

Integration with Reports Module

One of the innovative uses of email templates in Vtiger is in the reports module. You can embed merge tags in the email body or even in the subject line, making it easier to identify and organize reports sent via email. This functionality enhances internal communication and data sharing within your team.

Custom Triggers and Beyond

The versatility of Vtiger’s email templates extends to customizations and integrations. We at Boru utilize these templates in various ways, including triggering emails based on specific actions within Vtiger or even integrating with third-party software. This flexibility puts control back in the hands of our clients, allowing them to tailor the communication as per their unique needs.


Vtiger email templates, as we’ve seen, are a potent tool in the arsenal of CRM communication. They offer a blend of personalization, flexibility, and efficiency that is crucial in today’s fast-paced business environment. At Boru, we continuously explore and innovate within the Vtiger system, ensuring our clients have the best tools at their disposal for effective and efficient communication.

Interested in learning more? Let us send you an email.

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