I spent some time testing the built in email marketing capability in Vtiger 7 (as seen in Vtiger On Demand – VTOD) and I have to say I was very impressed. We (Boru) make connectors for Constant Contact (CC) and Mail Chimp (MC) so I am very familiar with the flow and usability of those tools and am well qualified to make a comparison.
- It is simple to create campaigns and lists using the vtiger filter you are familiar with. That part you need to do whether you sync out to CC/MC or use the VTOD Email Tool.
- Once you have your list set, you need to create your email. VTOD has some nice templates to choose from and it’s pretty easy to build a nice looking email. I think it is better than CC’s.
- Click a few buttons to send the email to the list and off it goes.
- You can track results right in the campaign within the email marketing center.
I don’t yet know a cost comparison to CC / MC but feature wise it seems to have everything you would need in a mass emailer. I will check on the cost later and do a follow up post.
Our sync products pull actionable data on the bounces, clicks and opens, back into the contact record and creates follow up events for the assigned users. I didn’t see that capablity in VTOD’s emailing tool.